At Assembly Label, we’re not just striving to build a great business but to create a business that has a positive impact through our community. That's why we're giving you the chance to select your price and support the Australian Marine Conservation Society's pledge to preserve our oceans.

How does it work?

All styles on our Choose What You Pay store are offered at up to 40% off the standard retail price with three additional pricing options. If you choose to pay more for the product, the difference will be donated to charity and matched equally by Assembly Label. The more you pay, the more we both contribute and the greater the total donation. Here's how it works:

Original Price $100
Choose What You Pay $60 $65 $70 $75
Your Donation - $5 $10 $15
Our Donation - $5 $10 $15
Total Donation - $10 $20 $30

Where do the donations go?

The Australian Marine Conservation Society (AMCS) is an independent charity, staffed by a committed group of professional and passionate scientists, educators and advocates who have defended Australia's oceans for over 50 years. At Assembly Label, we celebrate the Australian coastal lifestyle and share a deep appreciation for the ocean, so partnering the AMCS is a way of meaningfully ensuring we are contributing to its preservation.

The AMCS works on a number of big issues concerning the sea. Their key focus is to create marine sanctuaries, make Australia's fisheries sustainable and protect and recover threatened ocean wildlife, such as dolphins, sharks and whales. The funds raised through our Choose What You Pay store will be donated to their campaign to stop plastic pollution in our oceans, one of the biggest threats to the wellbeing of marine animals.

Learn more about the impact of plastic on our oceans.

What else are you doing to help?

At Assembly Label, we’re not just striving to build a great business but to create a business that has a positive impact. We want to help make a difference through the products we make, the platform we have, and the community we create.

It’s still early days for us but we’re implementing a number of key initiatives across our business to reduce our environmental impact. This year, we made a move towards environmentally friendly packaging for our products made from 100% biodegradable material. Wherever possible, we try to minimise the amount of waste across our business and also provide reusable fabric tote bags rather than disposable shopping bags in all our stores.

We appreciate our customers being mindful of where their clothes are from and especially for caring about the welfare of those who make them. We’re working towards delivering 100% transparency on our manufacturing processes, to provide information on where and how our garments are produced. Our founders and design team manage the production of our garments and take regular trips to our factories in China to connect with manufacturers and visit the factories making our products.

Looking to the future, our goal is to become a certified B Corporation, meaning that we obtain the highest standards of ethical measurement across all aspects of our business. We are mindful of not promoting the ethical and sustainability factors of Assembly Label until we are 100% satisfied with all areas. However, we always welcome feedback and suggestions from our customers about ways we can improve our practices.